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In one of my recent posts entitle “How can the Voice of the Customer (VoC) work for micro firms?”, I discussed the importance of harnessing the most effective methods of capturing the voice of the customer as suggested by a user survey conducted by Roger Cooper, a renowned innovation expertRead More
Battle cry goes out to small businesses – it’s time to innovate
There are 230,000 small to medium enterprises (SMEs), employing over 900,000 employees in Ireland, returning over 10 billion euros each year to the Irish exchequer (McHugh, 2010). In 2013, the European Commission stated in Europe, over 92% of all enterprises are micro-SMEs and employ fewer than 10 people. Both theRead More