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In one of my recent posts entitle “How can the Voice of the Customer (VoC) work for micro firms?”, I discussed the importance of harnessing the most effective methods of capturing the voice of the customer as suggested by a user survey conducted by Roger Cooper, a renowned innovation expertRead More
How Can VoC Work For Micro Firms?
Reading a post by Kieron Ellis on the ‘Success with 6R’s’ starting me thinking about the best methods to allow ‘Micro Enterprises’ to hear the ‘Voice of the Customer’ (VoC) Kieron spoke about in his post. Now begins a possible uphill search for the best simple and practical ideas micro-firmsRead More